Website for tourism promotion of the province of Jaén

Project Description

The tourism promotion portal for the province of Jaén required a complete modernization to improve its positioning and offer a better experience to visitors. We conducted a comprehensive quality audit that identified critical areas for improvement in security, performance, and SEO. The project included a complete update of the portal to Liferay 7.4, taking advantage of the latest features and security improvements of the platform. During the update process, we implemented evolutionary improvements that significantly transformed the site's functionality. Regarding performance optimization, we conducted an in-depth analysis of load times and optimized server configuration, implementing advanced caching strategies and resource compression. This resulted in a 60% reduction in average load times. Security was a priority: we identified and resolved existing vulnerabilities, implemented security best practices, and configured continuous monitoring systems to prevent future problems. In the SEO area, we performed a complete restructuring of the portal's indexing, optimizing meta tags, improving URL structure, and creating a dynamic sitemap system. We also implemented schema.org to improve visibility in search results. Additionally, we developed new features that improved user experience, including improvements in navigation, advanced search, and visualization of tourism content. The results were exceptional: the portal received 3x recognition in quality improvements, significantly increased its visibility in search engines, and improved user satisfaction, consolidating itself as a key tool for tourism promotion in Jaén.