Knowing where every lead and every sale comes from.
Web analytics, tags, cookie consent and conversions, put in order.
Who it is for
For companies with real structure that sell, take bookings or win leads through their website and cannot say which channel brings them in. It is the first step before investing in ads or in content.
The problem
The analytics say one thing, the ad platform another and your sales a third. The cookie banner was added to comply and data has been missing ever since. There are tags nobody remembers installing. And when you ask which channel brings in customers, nobody can answer.
How we solve it
The agents audit what is there: what is measured, what is measured twice and what is not measured. They prepare a measurement plan around what matters to your business (a booking, a purchase, a form) and the changes to leave it working, respecting what each visitor has consented to. From then on, every lead and every sale arrives with its source.
What it includes
Measurement audit
Analytics, tags, consent and conversions, with every finding ordered by severity.
Measurement plan
Which actions count in your business and how each one is recorded.
Consent
The cookie banner and the tags, in agreement: what gets measured is what the visitor accepts.
Conversions
The same ones in the analytics and in the ad platforms, with no duplicates.
Source of every lead
Campaign links that follow one convention, so every lead arrives with its channel and its campaign.
How we work
At the start you give us read access and Julditec implements the agents, adapts them to your company, trains your team and maintains them. The agents run the audit and write the measurement plan. Changes are prepared as proposals and only applied once you approve them; publishing a new version of the tags needs its own approval. After that the agents check every week that everything is still measuring. A person at your company approves.
What we measure
Recorded conversions against real sales and leads, visits with a known source, visits measured according to their consent, and tagging errors.
Cases
A holiday rental company: measurement rebuilt before investing in ads, to know which bookings each campaign brings in.
How it is built
A specialised agent audits, in read-only mode, Google Tag Manager, Google Analytics 4, Consent Mode v2, the Meta pixel and Conversions API, Google Ads conversions and Microsoft Clarity.
Changes in Tag Manager and in Analytics come out as proposals. The approval is tied to each exact proposal, and publishing a version of the container needs a separate approval.
A person on our team validates each proposal and a person at your company approves it. The agent does not touch your website's code.
Frequently asked questions
Why do my analytics and my ad platform not match?
Because each one counts in its own way and, often, because a conversion is set up twice or not at all. The audit says which is your case and how to fix it. A small gap is normal; what is not normal is not knowing where it comes from.
Is data lost because of the cookie banner?
People who do not accept are not measured the same way as people who do, and that is how it should be. What gets fixed is the banner and the tags agreeing with each other, so you do not also lose the data of those who did accept.
Do you have to touch my website?
Almost everything is done from the tag manager, without touching the code. When the website needs a change, the agent describes it and your technical team or ours applies it.
Is it useful if I do not advertise?
Yes. Good measurement shows which pages and which channels bring in leads, including the ones you do not pay for. And if you invest in ads one day, you start out knowing what works.
Also in Marketing
SEO
So search engines read your website properly and it answers what your customer is searching for.
Advertising
Ads on Google and on social media, on a controlled budget and with your approval before anything is spent.
Social media and content
Posts and articles that come out of your company's real work, every week.
Video
Short videos in your branding, ready for social media and for ads.
Reports
Every month, what each channel brought in and what to do next, with real data.
The next step
Tell us how you work today and we will tell you where to start.