Comparisons to help you decide

The answer in the first lines, a real drawback for each option, ours included, and every figure with its source.

Comparisons

  • AI agents vs RPA

    RPA suits a process that is always the same, with tidy data and screens that do not change. An AI agent suits work with free text, exceptions and someone having to decide what to do in each case. Often the answer is neither: if your tools can be connected to each other directly, an integration is cheaper and more reliable than a robot or an agent.

  • Agency vs managed marketing

    An agency fits when you need a specific piece: a campaign, a website, a launch. Managed marketing fits when you want a single team to run the whole function, month after month, and tell you what each channel brought in. If marketing is the core of your business and you have the volume to keep several specialists busy all year, neither replaces an in-house team.

  • Hire or automate

    Automate when what is missing is hours for tasks that repeat and whose rules can be written down. Hire when what is missing is judgement, client relationships or someone to answer for an area. It is hardly ever one or the other. What you decide is which tasks in each job go to an agent, so the people you already have, and the ones you hire, can spend their time on the rest.

  • The cost of implementing AI

    There is no single price, and it is wise to be wary of anyone who quotes one without knowing your company. The cost depends on five things: how many processes and which ones, the state of your data, how many tools need connecting, who maintains it afterwards and how much training your team needs. It is pinned down before starting with an assessment, which leaves the opportunities ranked by what they save and what they cost. You will not find a price list here: we tell you what to ask so you can compare quotes.