What a marketing department can automate today
Reviewing every week and preparing the changes is done by an agent. Publishing and spending is approved by a person.
In short
In marketing, the review can be automated today: someone looking at the ad accounts, the measurement and the rankings every week, and leaving the changes prepared. So can the monthly report and a good share of content production.
Strategy, budget and the decision to publish are not automated. Nothing is published or spent without a person's approval.
What can be automated today
These are the parts of our managed marketing service, each with its own page. In all of them, a specialised agent reviews and prepares, someone on our team validates and someone at your company approves.
Measurement: analytics, tags, consent and conversions that match your sales.
SEO: search engines reading your website properly, and the site answering what your client is looking for.
Advertising: ads on Google and social media, with a controlled budget and your approval before spending.
Social media and content: posts and articles that come out of your company's real work, every week.
Video: short videos with your brand, ready for social media and for ads.
Reports: every month, what each channel brought in and what we will do next, with real data.
Because an agent does the review every week, it reaches a level of detail that manual work does not allow.
What is better left alone, and why
Marketing is where automating badly is easiest. We leave four things out.
Publishing without anyone reading it. A correct text that says nothing about your company shows, and it costs you. Content comes from your real work and a person approves it.
Raising or moving the ad budget. The agent proposes the change with its data; the money is decided by whoever answers for it.
Strategy: who you talk to, which markets you go after and what you promise. Management decides that, with the data in front of them.
Ads on top of broken measurement. If you do not know what each campaign brings in, automating the spend only speeds up the mistake. Measure properly first.
What a person still decides
The budget, the priorities and the approval of what gets published and what gets spent.
Every change goes through two people: one on our team validates it and one at your company approves it. Anything created in an ad account starts paused.
Where to start
With measurement. That is what we did with a holiday rental company: rebuild the measurement before investing in ads, to know which bookings each campaign brings in.
With measurement in order, the first month is audit and plan. From the second, execution with a monthly meeting and a report that says what each channel brought in.
What it takes
Access to your analytics, your tag manager and your ad and social accounts, which remain yours. And someone at your company to approve, with little time but good judgement.
Frequently asked questions
Does the AI post on our social media without us seeing it?
No. Pieces are prepared and wait for the approval of someone at your company. Nothing is published or spent without it.
Do the ad accounts become yours?
No. The accounts, the data and the analytics belong to your company. We work with the access you give us.
Can we automate just one part, such as the reports?
Yes, but it is better to start with measurement: an automatic report on data that does not add up is no use for deciding.
Other guides
Finance department
Gathering, checking and preparing is done by an agent. Approving, paying and signing, by a person.
Human resources
Paperwork, deadlines and checks are handled by an agent. Decisions about people are not.
Sales
Searching, filtering and preparing is done by an agent. Choosing who to write to and what to sign, by your team.
Customer service
Logging, searching and drafting is done by an agent. What a client is told is approved by a person.
Legal and compliance
Watching dates, gathering evidence and preparing documents is done by an agent. Processing, signing and accepting a risk, by a person.